Meet Amanda, Founder of The Aligned Strategy

Hi, I’m Amanda and I used to be the overachiever who made it.

11 years ago, when I graduated from business school, I landed an accounting job for a large corporation where I made more money than both my parents had made, combined.

I found myself constantly looking for the next rung on the corporate ladder and the next leader to impress.

I put in my 12+ hour days, got promoted and made my way up the ladder feeling important and successful.

I was making money I’d never dreamed of making and had a seat at the table that I’d always thought I’d wanted.

I excelled at what I did.

My bosses loved me. And my team, even more.

But on the inside I was deeply unhappy.

Something was off.

The hustle and grind were wearing me down.

The bosses who loved me didn’t care about my team.

So I left that job. But with each new company I’d work for, the story would repeat itself.

And after 10 years of working for large, male dominated industries and the birth of my twin girls, I finally received the message…

My body, heart and soul were telling me that no amount of money would leave me feeling fulfilled if what I was going wasn’t aligned with what I believed in.

And supporting companies that ignored the value of their employees, focusing on profits and wins for those few (mostly men) at the top, was NOT it!

Being part of businesses designed to benefit the few at the cost of many was literally making me sick.

And when I got ill, I learned what it meant to embody the collective experience of women everywhere who are struggling at the wits of a patriarchal system that was never set up to support the way our bodies work, or what they value.

This cracked my heart and soul wide open.

So, I walked away and decided to go inwards to heal myself and unearth my soul calling.

Here’s what I learned:

I’m a heart-centered change-making feminist & feminine business therapist, with the soul of a healer.

I’m here to make order out of chaos and beauty out of the stuff we don’t want to look at.

I was also reminded that I’m passionate about (and a badass natural at) helping businesses tidy-up outdated processes and daunting problems gone ignored, and set-up sustainable processes, support systems and mindsets that are profitable and people centered.

From this place, my business, The Aligned Strategy, was born.

At The Aligned Strategy, we believe that there’s a new feminine and feminist way of managing your business and its finances that rejects exploiting, settling, hustling, and ignoring what is most important to you as a mother and woman. It’s a way that supports your freedom, ease, and abundance, while also giving back to the Earth, other women, and your community.

We’re here to help women business owners align their business strategy with their values, vision, and mission, creating a foundation for sustainable growth and success that’s aligned with who they are.

Every business has the potential to create a positive impact on its customers, employees, and community.

We’re here to provide personalized, hands-on support that aligns with your values and goals, so you can achieve your make-the-world-a-better-place vision of success, in a way that feels abundant and good in your body, and for your family.

You in?